10 Best Email Marketing Software Of 2023
To help you sort through the noise, our team evaluated some of the most popular platforms to bring you this list of the 10 best email marketing services available. However, if you’re here, you also know that landing pages don’t appear out of thin air. You have to build them, and you need a good tool for that. Read on to learn about the top ten landing page builders in the current market and how each can cater to your needs. But before we begin, let’s see what separates a good landing page tool from the best
①
| Feature | Price |
|---|---|
|
🔸Email Automation : Plan marketing calendar
|
🔸Starting at $20
🔸First month free
|
CONSTANTCONTACT
Constant Contact is one of the 3 biggest email marketing services in the industry. It has affordable plans starting at just $20 a month. With this reasonable pricing comes a whole slew of useful features, including customizable and branded templates, Ecommerce options, automated abandoned cart email for Shopify, and WooCommerce integration.
Constant Contact will let you import your contact list for fast and easy email campaigns, and it’s even got list building tools and list segmentation to help you get started. This service incorporates Facebook, Instagram, and Google ads into its mix, and Constant Contact has a useful marketing calendar for keeping it all straight. And these are just the standard features. If you want to upgrade, you’ll get a wide variety of even more advanced features like surveys, dynamic content, RSVP, and automated email behavioral series. Check out what Constant Contact can do for your email marketing campaign today.
Pros & Cons
| PRO | CONS |
| ☑ Extremely affordable pricing plans | ✖ Editing user records is cumbersome |
| ☑ Easy drag-and-drop editing | ✖ Premium plan could use more advanced automation tools |
| ☑ Email templates and automation even with basic plan |
②
| Feature | Pricing |
|---|---|
|
🔸Email Automation : Scheduled emails, triggers, workflows
|
🔸Forever free plan, $800 for business plan.
🔸Free Trial : Forever free plan |
HubSpot
If you needed to pick one brand to represent professional digital marketing, hands down, it would be Hubspot. It's not just that the company manages all aspects of marketing, including lead generation, ad management, and email, but Hubspot does it all with style.
Hubspot really pulls out all the stops when it comes to email marketing. You’ll enjoy the attractive email templates that are responsive and totally customizable. The drag-and-drop editor is even more intuitive than the ones you are used to using, and it’s got a lot more functionality and depth to it as well, including brand-matching color palettes, call to action buttons, and images.
Hubspot has incredibly detailed analytics and reporting. It includes data that many other marketing firms leave out, like what device is being used and which links are the hottest. And Hubspot even goes big data on you, pulling info from all over the web to help businesses craft the perfect email messaging to target their audiences for maximum success.
Pros & Cons
| PRO | CONS |
| ☑ In-depth analytics and reporting | ✖ Huge price jump from free to paid-for plans |
| ☑ Data-driven email design options | ✖ Many features only available with paid plan |
| ☑ Forever free plan |
③
| Features | Pricing |
|---|---|
|
🔸Email Automation : Welcome emails, thank you emails
|
🔸PriceStarting at $10.50
🔸Free Trail : 30 days. |
GetResponse
GetResponse is a lot more than your average email marketing service. In fact, it offers a tremendous variety of features and services that will only bolster your team's productivity and profit. GetResponse takes things to the next level with features like webinar hosting, full customer retention management software, and dedicated IP addresses. As you climb the ladder of pricing tiers, GetResponse offers more and more impressive services. Get deliverability consulting, transactional emails, and a dedicated account manager to help with troubleshooting and campaign consulting.
Of course, GetResponse has the usual features you'd like to see with an email marketing platform, as well. Features like autoresponders, landing page designer, automation templates, Facebook Ads, and contact scoring and tagging will help your company maximize those leads and convert them into paying customers. Find out more about what GetResponse has in store for your business today.
Pros & Cons
| PRO | CONS |
| ☑ Premium features and services outside the standard suite | ✖ Gets expensive quickly if you want more advanced features |
| ☑ Autoresponders, RSS to email, and other campaign tools | ✖ A/B testing could be stronger |
| ☑ Web forms, list builders, surveys |
④
| Features | Pricing |
|---|---|
|
🔸Websites, landing pages, social ads, postcards
🔸Beginner-friendly email builder, segmentation, automation |
🔸Free : $13 per month
|
Mailchimp
Mailchimp is one of the most well-known marketing platforms. It’s known best for its flagship email marketing service, which pioneered the forever free plan for users with less than 2,000 subscribers.
Mailchimp offers a standard-setting drag-and-drop editor and email templates designed to meet a variety of business goals for publishers, e-commerce businesses, coaches, service providers and more. The platform’s modern design makes it easy to use, from creation to analytics.
Along with email marketing, Mailchimp offers a suite of products to help you build and market your business online, all in one platform, including a free website builder, online stores, appointment scheduling, domains, landing pages, social media ads and even a full mailing service for postcards.
Who should use it:
Mailchimp is a go-to platform for brand-new businesses and digital creators because of its robust free offerings. If you want to experiment with email marketing techniques, such as segmentation, landing pages and autoresponders, while you have a small audience, this platform is a good place to start and grow.
Pros & Cons
| PRO | CONS |
| ☑ Free version for up to 2,000 contacts | ✖ Max five seats without a Premium account |
| ☑ Well-known and trusted brand | ✖ Price gets hefty if you have more than 2,000 contacts |
| ☑ All-in-one marketing platform |
⑤
| Features | Pricing |
|---|---|
|
🔸Email, SMS, landing pages, segmentation
|
🔸$29 per month
|
ActiveCampaign
ActiveCampaign offers several plan options that can work for a solo marketer, small business or large enterprise. It even segments its tools for your needs, whether you’re looking for a simplified email marketing tool or a full-fledged marketing automation solution with CRM features, SMS communications and predictive analytics.
Depending on the plan you choose, you can set up split testing for up to five emails at once, so you can figure out which subject line, body text, images and CTAs work best for your audiences. All of ActiveCampaign’s plans get access to advanced reports, so you can determine whether you’re hitting the sweet spot for links and CTRs, for example.
All of the automation for your email and SMS campaigns comes at a cost, though. ActiveCampaign starts at $19 per month (paid annually) for one user, and it’s a lean plan. The Plus and Professional plans cost $49 per month and $149 per month, respectively, paid annually.
Who should use it:
ActiveCampaign is a great choice for you if you’re ready to put money into automation and predictive analytics for your marketing efforts.
Pros & Cons
| PRO | CONS |
| ☑ Email, marketing automation on most plans | ✖ Expensive basic plans |
| ☑ SMS automation on high-level plans | ✖ No free plan |
☑ More than 850 integrations available |
⑥
| Features | Pricing |
|---|---|
|
🔸Email, website and landing page builders
🔸Paid newsletter subscriptions, e-commerce integrations |
🔸 Free
🔸$9 per month |
MailerLite
MailerLite offers an email solution for just about any kind of business. You can set up automations to engage B2B prospects, integrate with an e-commerce store, sell digital downloads and even set up a paid newsletter subscription.
The platform also offers a website and blog builder, so you can manage your online presence all in one place.
MailerLite offers a free version for businesses with up to 1,000 subscribers, and it doesn’t limit how many emails you can send as a free user, which is rare. Its templates aren’t available with a free account, but you can design your own emails in a drag-and-drop editor.
Who should use it:
MailerLite offers features that will appeal to most types of businesses, but it stands out from others in this list for features that’ll appeal to digital creators, especially bloggers. Its free version is for small audiences and support for paid subscriptions could make this a good platform for bloggers and small media companies looking to monetize their content directly.
| PRO | CONS |
| ☑ Free version for up to 1,000 subscribers | ✖ No templates available with free version |
| ☑ Unlimited emails with paid versions | ✖ HTML editor only available at highest tier |
| ☑ Integrated with website and landing page builder |
⑦
| Features | Pricing |
|---|---|
|
🔸Email marketing, SMS, segmentation
🔸Landing page builder, workflow editor, custom forms |
🔸Free plan
🔸$25/month
|
Brevo
Brevo (formerly known as Sendinblue) provides multiple plans that can work well for any size business. Brevo stands out for offering unlimited contacts on all plans. The free plan limits you to 300 emails per day, but that’s generous for a free plan. Building email campaigns on Brevo’s platform is easy with its drag-and-drop editor.
Along with most email marketing tools, Brevo gives you features to help you create the best email and SMS campaigns possible. Set up split testing for subject lines and content, use automation to send emails at the best time for your recipients and use the workflow editor to create journeys.
Who should use it:
Businesses that have large contact lists can make excellent use of Brevo’s plans, which offer unlimited contacts at no extra cost.
Pros & Cons
| PRO | CONS |
| ☑ Unlimited contacts on all plans | ✖ Limited free plan |
| ☑ Advanced segmentation on all plans | ✖ Brevo’s branding on free and low-tier plan |
| ☑Drag-and-drop campaign editor | ✖ More expensive than industry average |
⑧
| Features | Pricing |
|---|---|
|
🔸Email and SMS marketing, full code editor
🔸Geolocation and other customization options |
🔸$59 per month
(for up to 5,000 contacts) |
Campaigner
Campaigner is a classic brand management software built by a team based in Ottawa, Ontario, Canada. It offers advanced marketing features for complex campaigns for small and medium-sized enterprises (SMEs) and transactional businesses.
Through the platform, you get access to automation, segmentation, conversion tracking and a drag-and-drop builder with templates. You can also build landing pages and pop-up forms for lead collection.
Campaigner emails offer advanced personalization through audience segments and purchase behavior, so you can create dynamic emails to meet the reader where they are in your customer journey.
Who should use it:
Campaigner’s advanced features are best for experienced and robust marketing teams within small or enterprise businesses. The platform would be overwhelming for individual creators or new marketers, who wouldn’t need the complex features it offers.
Pros & Cons
| PRO | CONS |
| ☑ Automate campaigns around conversions | ✖ No free plan |
| ☑ Multi-workflow enrollment | ✖ Campaigner branding included in lowest paid tier |
| ☑ Advanced segmentation, automation and reporting |
⑧
| Features | Pricing |
|---|---|
|
🔸Intuitive drag-and-drop interface and conversion-focused templates
🔸A/B testing 🔸Dynamic text replacement |
🔸Free plan for 14 days.
🔸Paid plans start at $89/month |
Best features for CRO
Unbounce promises to help you with Conversion Rate Optimization (CRO) – its’ powerful features are designed specifically to achieve great conversion rates. Building a landing page with their tool is smooth sailing thanks to a human-friendly interface and various customization options. With Unbounce, creating high-converting landing pages is no sweat, tears, or code.
More than half of your users (58%) will see your landing page on a mobile device. And Unbounce has you covered with responsive mobile landing pages that adapt to various devices. To make the user experience as seamless as possible and maximize conversions, the platform has also completed integration with popular third-party tools and platforms easily.
If that wasn’t enough, Unbounce also provides lead generation tools, allowing marketers to create and customize lead capture forms and effectively manage leads for further nurturing or sales activities. This means that less can stop you from achieving your marketing goals.
Pros & Cons
| PRO | CONS |
| ☑ Intuitive drag-and-drop interface | ✖ Limited number of templates |
| ☑ Extensive A/B testing capabilities | ✖ Pricing can be higher for small businesses |
| ☑ Dynamic text replacement feature | ✖ Possibly overwhelming for beginners |